Category Archives: marketing

7 Ways to Avoid Mistakes When Writing a Business Contract

The secret to writing a business contract is to include all the important aspects of the agreement. This makes it legal and binds all parties to implement its provisions. In addition, make it as simple as possible so that one party does not default the agreement because it is complicated. The following are tips for efficient contract writing.

#1. Identify the Parties Clearly

You need to mention the names and identities of the parties in the business agreement. Include the entire legal name of the business entity that you are dealing with. In addition, including the parties’ contact information such as telephone number, email address and physical address.

These details indicate where partners can address official correspondence about the agreement. Avoid using the names of the undersigned people if they actually represent a corporation or company. Instead, use the LLC, Inc or Ltd suffix of the company.

#2. Indicate the Purpose

The biggest importance of writing a contract is to describe its purpose. Be specific on the roles of all parties involved therein. The purpose can be the supply of described goods and services or consultancy on certain business need. There is no universally agreed length of a business contract.

However, it is prudent to be precise while capturing the essential terms of a contract. Let the agreement include the right parties. If you are dealing with a company, for example, do not let a junior staff sign it. This may cause trouble if the person leaves the company acrimoniously.

#3. Describe All Details of the Contract

When researching on how to write a contract, you will realize that contracts vary from one industry to another. All reputable contracts discuss the obligations of the parties so that it legally binds them, and not just because they verbally promised to do so.

In case of future disputes, leave some room for alterations or additions. Let the document allow a written amendment to include matters that arise in future or that one of the parties forgot to include.

#4. Describe Payment Obligations

When writing a business contract, financial details are usually important. Let the contract state who pays whom and the figure that needs to be paid. Include also the date and other conditions of the payment. Will the payee give the payment in full or in installments? Many people do not know how to write a contract that properly captures the contentious issue of money. The method of payment is also important to include in the contract. While certain companies prefer a business check, others are more comfortable with a direct bank fund transfer.

#5. Indicate Circumstances of Terminating the Contract

All contracts have durations. Indicate when the parties involved hope to terminate it. Additionally, specify conditions that may cause the contract to be null. Examples are the failure of either party to implement certain obligations, failure of the payee to submit prompt payments and other legal situations.

#6. Agree on Ways to Resolve Disputes

While some disputes are bad enough to nullify a contract, some can be mild and resolvable. Determine the parties’ desired way of solving matters arising. Proper contract writing involves the resolution of disputes via a selected mediation or arbitration team. Otherwise, court litigations may be lengthy and expensive.

#7. Choose a Jurisdiction to Govern the Contract

When writing a business contract, specify the country, state or district that it applies. This helps you to avoid ugly, embarrassing and expensive legal tussles in future. After following these procedures, check out this infographic about other common voids in a contract. It discusses 8 common mistakes that could potentially nullify a contract.

Event Recruitment Tips for Hiring Product Launch Staff

The time will come when your company will need to conduct a huge promotion for a massive event. At that time, you will need to hire staff for event marketing. It is more effective to hire event staff than it is to use your regular staff or special events. You don’t have to take your staff members away from their important duties if you look elsewhere to find the people who will promote your business. The following are some tips for hiring event staff. They can help you as the manager who is going to have to fill the tall order of event recruitment:

Seek Outgoing and Articulate People

Another personality feature that you must look for when you hire staff for event promotion is an outgoing nature. Introverts are great for certain positions, but not event specialists. You need workers who will take every opportunity that they can to discuss the products in a descriptive manner. You will need people who can talk about the price, specification and other such information without fear or hesitation. Such personalities are necessary to ensure that your event produces conversions and customers.

Find People Who Have Sales Experience

One good way to make sure that your promotion goes well is to hire corporate event staff members who have previous sales or sales management experience. Salespersons have a knack for being able to sell things even when they are not aware that they’re supposed to be doing such. Hiring a person who has some sales experience will boost your function’s potential and give you the numbers that you desire for your project.

Hire Smiling Faces and Happy Voices

Hiring staff or promo girls who smile is important to the function’s success. A bright smile is inviting as well as enticing. It naturally makes people interested in trying something or buying something.

A Calm Demeanor

Your event specialists will need to be people who can handle the most demanding customers and still keep a smile on their faces. Not everyone is capable of doing such at thing. Therefore, you will need to conduct a thorough search or use tools to find people who are capable of handling stormy people calmly.

Problem Solving Skills

There is a high chance that they will have to handle an unforeseen event. Therefore, your staff should always be prepared for any possible operational issues. If your event staff can rectify the situation in an organized manner, your guests will more likely to want to learn more about your company.

Let Beauty Rein

There is nothing wrong with hiring beautiful people to work your event. Impeccable and attractive people will create a perfect event staff that will get your products sold in high numbers. People love to see smiles and pleasing visuals. Some people have the ultimate dream of having a model hand them a product tester. You can make those dreams come true by using smart strategies to staff your event.

Get the Help from Specialists

You can have everything that was mentioned previously and more if you use the services of a reliable promotional staffing agency. A staffing agency removes the burden from you and finds the best people for your event. Such agencies use experienced staff and models who are delighted to help you spread the word about your products and services. The promotional company goes through the process of interviewing the people who will be working during your function. This way, instead of acting as a headhunter and depleting all of the time that you could be using to run other parts of the project, event marketing team like them can cater to what you need.