7 Offline Marketing Strategies that Support Your Online Business

Many individuals, including business owners, believe that offline marketing is obsolete and online marketing is the only way to go. Offline marketing, also known as offline advertising, is what businesses use to promote their products, services, and brand to potential customers physically. As much as we like to think that most of the world is connected to the internet, there is a large chunk of the population who still isn’t.

Studies show that 73 percent of the population is on the internet. That leaves 27 percent who aren’t. This is why a plethora of businesses both large and small continue to rely on offline marketing. This isn’t to say that they don’t use the internet to spread the word about their business. There are plenty of offline marketing strategies for online businesses, and here are seven of them to get you started.

1. Guerrilla Marketing

This is considered by certain individuals as one of the best offline marketing strategies because it can catch people off guard. Guerrilla marketing is where you forget the conventional types of offline marketing and be creative with how you advertise. You can leave your business cards on public bulletin boards, donate bookmarks with your brand to local libraries, and place sticky notes in fast food restaurants or coffee shops just to name a few. Each of these items can contain a link to your website. None of these actions is considered littering, though; littering is discarding waste products carelessly and in the wrong places. Speaking of which, make sure your guerrilla marketing is legal. Don’t go so far as to do graffiti with your business name on it.

2. Vehicles and Billboards

These two ways are mentioned together because they both involve people being able to see your advertisement on the road. Billboards are one of many classic advertising signs that passer by can see often. What’s great about billboards is that you can determine which available areas are more likely to be seen by your target audience often. For example, if your target audience consists of people between the ages of 18 and 35, you can advertise on a billboard near a road that leads to a local college.

Unlike billboards, however, advertising on trucks and other vehicles allows people from all sorts of areas to see your business website address. Trucks can travel to more heavily populated areas and cars can drive around town. This way may not allow you to pinpoint your target audience too well, but you can still reach a large variety of people at once. If these two methods are too expensive for your taste, then there’s always another type of advertising sign that works: printed banners.

3. Banners for your Local Events

Setting up contests, competitions, and other events on behalf of your business in your local community is a great way to attract potential customers. They can be generally fun happenings, like a fair or a concert. It could also be a meet that features activities that relate to your products and services. For example, your business may focus on selling paint. You can promote classes on painting. In the middle of your event, you can place a printed banner that contains your business info.

Printed banners can come in multiple sizes to fit your business needs. In the case of a local event, creating a large banner that stands in front of or in the middle of your event may very well catch some eyes. You can also set it up at a table where you are directly promoting your business.

4. Networking and Relationships

Networking is considered to be one of the oldest and best offline marketing strategies. The way this tactic is used is that you physically talk to people about your business. A handshake could go a long way, as it may earn you a lifelong consumer. You can attract people by speaking in a public place or utilizing some of that guerrilla marketing mentioned earlier. Sit in a common area people go and fold sheets of paper into origami. They can contain your contact information for your business. Some people may become curious and ask what you are doing. You can then get into conversations and give away your little works of art.

Building relationships can go hand-in-hand with your networking. Certain online and offline marketing strategies may require you to keep in touch with your customers both online and offline. This is no exception. If you wish to obtain a long-term relationship with a potential customer, then you must see them as more than a customer. Your connection with your consumers can be both professional and neighbourly.

5. Cold Calling

You may think that this is the worst form of offline advertising, but it surprisingly works. In order for it to work, however, you must aim for the correct audience. Only call individuals in specific areas that match your target demographic. Cold calling may not work if you blindly call anyone who lives in your town. Businesses both large and small practice cold calling, so why shouldn’t you?

6. Direct Mail

Direct mail, for certain businesses, can be the epicentre of online and offline marketing strategies. The reason for this is because mail can be seen by multiple people in a home, increasing the chances that a potential customer may see it. As a result, the more people there are, the higher the possibility you will encounter someone who also uses the internet in that house. This is important, as the mail you send to these people must also contain your web address. Like cold calling, though, you must aim for the homes of your target audience.

7. Commercials

Local television is still very popular, especially for non-internet users. The channels may be limited, so a watcher may only remain on one favourite channel. This is where commercials come in. One may not think that commercials are under the category of online and offline marketing strategies since it’s airing on television. Through this form of advertising, however, you can encourage viewers not only to give you a call or visit your store but also visit your website. Not all watchers of local television are avoiders of internet use.

Each of these offline promotion strategies has worked for businesses everywhere. What’s important is how you plan and utilize certain tools to your advantage. If you are a small business owner, then try the more affordable types of advertising. When your business starts to grow, then you can attempt the bolder forms of marketing. Maybe you just want to have fun with advertising and try your hand at guerrilla marketing. Whatever form of advertising you choose, don’t forget that offline does not mean outdated.

Read Also:

What to Know When Starting a Food Processing Business

Event Recruitment Tips for Hiring Product Launch Staff

Gas vs Electric Equipment for Your Commercial Kitchen

Entering the Restaurant Business

Going into the food business is a dream for a lot of people, but they soon realize it is far more complicated than they could have ever imagined. Prospective restaurateurs face a myriad of challenges, especially when the time comes to either renovate or build the commercial kitchen for the eatery. Selecting the right commercial kitchen equipment has to be done right the first time. A future owner cannot afford to make mistakes when selecting equipment, especially expensive mistakes. Here is a guide from Plusgas to choosing the right commercial equipment for your restaurant.

Deciding on Ways to Build the Kitchen

Buying kitchen equipment is going to drain a budget fast, so people do whatever they have to do to make their money go further. It is understandable, but sometimes quality is worth paying for. Usually, the biggest decision when it comes to shopping for a new kitchen is the most effective way to cook the food, and the best way to cook the food has to balance out with what the most cost effective way to cook the food. This always boils down to the legendary battle of gas heating vs electric heating.

Start Deciding on Cost and Energy Efficient Solutions

Gas heating vs electric heating is about more than just money too. It is critical to know the menu ahead of time and the preferred cooking methods for the items too. Cooking has to be taken into account even if cost is the most important factor. Taking time out to learn about the difference between the two methods and the different ways gas and electric commercial kitchen equipment impact price to come to some energy efficient solutions in the short and long-term is smart management.

Shopping for Gas or Electrical Equipment and Factoring in Initial Costs

Initial cost is something a lot of future owners focus and even obsess over. The importance of initial cost cannot be argued, but it also cannot be listed as the main focal point. People find commercial gas equipment is usually going to cost more than electric when they begin their equipment price comparisons. Electrical equipment is generally cheaper mostly due to the equipment only requiring a plug to connect to. Gas equipment is more expensive, and the equipment needs to have a gas line running from a natural gas source to connect to the equipment.

The opening costs of the two will put electricity ahead in points, but there are a lot of other things to take into account later on, and there will be a list of comparisons, which will have to be made like needing to compare gas and electricity prices for utility bills, durability of the equipment and a plethora of other things.

Comparing the Cost of Running Gas or Electric Equipment

It is important to check with the electric company and gas suppliers to check rates, but usually gas equipment being used constantly in a large commercial kitchen is going to be far more cost efficient in the long run as opposed to electric. Electric equipment saves on initial cost, but durable equipment powered by gas tends to pay for itself over time when the monthly bills start rolling in. If it was a home kitchen, then the advantage of gas over electric would be hardly noticeable on utility bills, but it is astonishing how much gas saves per month in commercial environments. A person who decides to pay the higher out-of-pocket prices in the beginning for gas commercial kitchen equipment is usually more than happy to compare gas and electricity prices later on.

The Final Verdict on the Gas Heating Vs Electric Heating Debate

They each have their positive and negative points. Gas equipment is not the most portable stuff, but the plan when building a commercial kitchen is to stay there anyway. There is plenty of other equipment in a commercial kitchen, which will require electricity, but most chefs and owners agree on using gas equipment as the heating source.


7 Ways to Avoid Mistakes When Writing a Business Contract

The secret to writing a business contract is to include all the important aspects of the agreement. This makes it legal and binds all parties to implement its provisions. In addition, make it as simple as possible so that one party does not default the agreement because it is complicated. The following are tips for efficient contract writing.

#1. Identify the Parties Clearly

You need to mention the names and identities of the parties in the business agreement. Include the entire legal name of the business entity that you are dealing with. In addition, including the parties’ contact information such as telephone number, email address and physical address.

These details indicate where partners can address official correspondence about the agreement. Avoid using the names of the undersigned people if they actually represent a corporation or company. Instead, use the LLC, Inc or Ltd suffix of the company.

#2. Indicate the Purpose

The biggest importance of writing a contract is to describe its purpose. Be specific on the roles of all parties involved therein. The purpose can be the supply of described goods and services or consultancy on certain business need. There is no universally agreed length of a business contract.

However, it is prudent to be precise while capturing the essential terms of a contract. Let the agreement include the right parties. If you are dealing with a company, for example, do not let a junior staff sign it. This may cause trouble if the person leaves the company acrimoniously.

#3. Describe All Details of the Contract

When researching on how to write a contract, you will realize that contracts vary from one industry to another. All reputable contracts discuss the obligations of the parties so that it legally binds them, and not just because they verbally promised to do so.

In case of future disputes, leave some room for alterations or additions. Let the document allow a written amendment to include matters that arise in future or that one of the parties forgot to include.

#4. Describe Payment Obligations

When writing a business contract, financial details are usually important. Let the contract state who pays whom and the figure that needs to be paid. Include also the date and other conditions of the payment. Will the payee give the payment in full or in installments? Many people do not know how to write a contract that properly captures the contentious issue of money. The method of payment is also important to include in the contract. While certain companies prefer a business check, others are more comfortable with a direct bank fund transfer.

#5. Indicate Circumstances of Terminating the Contract

All contracts have durations. Indicate when the parties involved hope to terminate it. Additionally, specify conditions that may cause the contract to be null. Examples are the failure of either party to implement certain obligations, failure of the payee to submit prompt payments and other legal situations.

#6. Agree on Ways to Resolve Disputes

While some disputes are bad enough to nullify a contract, some can be mild and resolvable. Determine the parties’ desired way of solving matters arising. Proper contract writing involves the resolution of disputes via a selected mediation or arbitration team. Otherwise, court litigations may be lengthy and expensive.

The last thing you want is a workplace injury claim, due to psychological stress.

#7. Choose a Jurisdiction to Govern the Contract

When writing a business contract, specify the country, state or district that it applies. This helps you to avoid ugly, embarrassing and expensive legal tussles in future. After following these procedures, check out this infographic about other common voids in a contract. It discusses 8 common mistakes that could potentially nullify a contract.

What to Know When Starting a Food Processing Business

Launching a food processing company requires effective planning to locate a niche that can attract local and international customers. People who aspire to start food processing companies should devise a system aimed at creating customer satisfaction and building a good reputation. The following tips will help you know how to start food processing business.

Build a Product Idea

Making a good product idea will make it easier for you to determine where you start from. Sound knowledge of the product is necessary. You should know the features of the product, its benefits to customers, economic viability and its availability.

Do Your Homework

You need to do extra homework in form of research and planning after you define the product ideas. This way, you can know if there is a market for the product. It will also help you adjust appropriately to existing market conditions and determine how to distribute. The information you gather from the research will then assist you to make a good business plan.

Structure the Business

The business plan will help you decide whether to set up the business or not. Once you make your mind, decide on the appropriate business organization before you go for registration. There are five standard business structures, and you can choose one of them. They include sole proprietorship, partnership, corporation, cooperative and society. Once you select the most suitable structure, go ahead and register it.

Consider Insurance and Other Business Regulations

Insurance is utmost importance for food processors. They protect the business against risks such as property damage, fire and liability suits. Every entity including small food processing business should have an insurance policy. The company must also comply with government rules and policies. Get in touch with the local health officers for more insight on food regulations that apply to your community.

Consider Food Safety

Whether you operate a food business from home or in a designated property within the town, food safety should be your number one priority. The facility and equipment should have a proper design that prevents contamination of the processed food. Good hygiene in handling food should also be your top consideration.

Formulate a Manufacturing Plan

Manufacturing plan applies to both home based food business and those with designated premises. Manufacturing plan involves looking for the best location with a large number of customers and readily available materials. You can also decide to get the products parked by another company or rent a whole place to do the job yourself.

Developing the Product

You need to develop your product and make it ready and acceptable in the market. Product development comprises of processing, packaging and labeling. You have to fine tune your product even if it means modifying them to meet regulatory requirements.

Labeling and Packaging

Food packaging is an essential element when it comes to learning food processing business ideas. Good packaging protects the products from damage. They provide a place where you can write important information or advertise to the customers. Packaging also possesses the visual properties and significantly influences a person’s first impression. It’s true that some people can choose to buy the product based on how it looks. Labeling goes hand in hand with packaging. Its utmost goal is to produce something that is educational, user-friendly and enticing. The label should also market the product and meet all the requirements stipulated by food authorities. Information needed on labels include company name, expiry dates, nutritional information and total quantity.

Pricing and Marketing

Marketing involves promoting, planning and implementing the price of the product. To market the product effectively, you need to know the market very well. You have many options when it comes to pricing. The price can depend on the cost of production, competition and quality.

Distribution Strategies

You need to consider the path that your product will follow from the premises to the final consumer. Distribution can either be direct or indirect. Direct is when you sell to consumers while indirect is when the products pass through a wholesaler. You need to determine customer needs and follow up with the sales. The distribution channel will also depend on whether the products are highly perishable or not.

The tips discussed above will help you learn how to start a food processing business effectively. It’s not very difficult as some people put it. You only need confidence and willpower to get you moving.

Event Recruitment Tips for Hiring Product Launch Staff

The time will come when your company will need to conduct a huge promotion for a massive event. At that time, you will need to hire staff for event marketing. It is more effective to hire event staff than it is to use your regular staff or special events. You don’t have to take your staff members away from their important duties if you look elsewhere to find the people who will promote your business. The following are some tips for hiring event staff. They can help you as the manager who is going to have to fill the tall order of event recruitment:

Seek Outgoing and Articulate People

Another personality feature that you must look for when you hire staff for event promotion is an outgoing nature. Introverts are great for certain positions, but not event specialists. You need workers who will take every opportunity that they can to discuss the products in a descriptive manner. You will need people who can talk about the price, specification and other such information without fear or hesitation. Such personalities are necessary to ensure that your event produces conversions and customers.

Find People Who Have Sales Experience

One good way to make sure that your promotion goes well is to hire corporate event staff members who have previous sales or sales management experience. Salespersons have a knack for being able to sell things even when they are not aware that they’re supposed to be doing such. Hiring a person who has some sales experience will boost your function’s potential and give you the numbers that you desire for your project.

Hire Smiling Faces and Happy Voices

Hiring staff or promo girls who smile is important to the function’s success. A bright smile is inviting as well as enticing. It naturally makes people interested in trying something or buying something.

A Calm Demeanor

Your event specialists will need to be people who can handle the most demanding customers and still keep a smile on their faces. Not everyone is capable of doing such at thing. Therefore, you will need to conduct a thorough search or use tools to find people who are capable of handling stormy people calmly.

Problem Solving Skills

There is a high chance that they will have to handle an unforeseen event. Therefore, your staff should always be prepared for any possible operational issues. If your event staff can rectify the situation in an organized manner, your guests will more likely to want to learn more about your company.

Let Beauty Rein

There is nothing wrong with hiring beautiful people to work your event. Impeccable and attractive people will create a perfect event staff that will get your products sold in high numbers. People love to see smiles and pleasing visuals. Some people have the ultimate dream of having a model hand them a product tester. You can make those dreams come true by using smart strategies to staff your event.

Get the Help from Specialists

You can have everything that was mentioned previously and more if you use the services of a reliable promotional staffing agency. A staffing agency removes the burden from you and finds the best people for your event. Such agencies use experienced staff and models who are delighted to help you spread the word about your products and services. The promotional company goes through the process of interviewing the people who will be working during your function. This way, instead of acting as a headhunter and depleting all of the time that you could be using to run other parts of the project, event marketing team like them can cater to what you need.

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